Faces of The Goddess:  KYPRIS Clean Skincare & Beauty

Faces of The Goddess: Meet Erica Chidi

Erica Chidi is the Co-founder and CEO of LOOM, a platform helping women optimize their sexual and reproductive wellbeing. 

In her work as a doula, author and health educator, she has helped thousands of women strengthen their ability to care for themselves and others. We love her passion for helping women understand their bodies and creating ecosystems that help them advocate for their health and wellbeing. 

She has written for The New York Times and been featured in Vogue, Goop, The Cut, Marie Claire and other notable outlets. She is also the author of Nurture: A Modern Guide to Pregnancy, Birth and Early Motherhood.

One Minute, Ten Questions with Erica 


Hometown: Champaign Urbana, Illinois

Current Location: California’s High Desert

A favorite personal life lesson: I was young when I started doing doula work and I worried that no one would take me seriously. I was offering services around pregnancy and birth—something I’d never personally experienced. But that lack of first-hand experience actually allowed me an objective and non-judgmental approach to the work, which proved to be deeply valuable. I’ve retired from doula work but I carry that lesson with me. Sometimes it isn’t your personal experience but your power of observation that matters most.

It’s 3:30pm, what are you drinking?: Organic matcha from the woman-owned Tea Drops

Favorite place you’ve visited?: A recent favorite was the wellness spa Rancho La Puerta in Tecate, Mexico

Currently reading: Michelle Millar Fisher and Amber Winick’s Designing Motherhood, a historical look at the objects surrounding reproduction—from the home pregnancy test to the BabyBjörn

Currently listening to: The French electro song “You Are My High,” which I’ve been bumping since high school when I went to under-18 clubs and drank Red Bull

Favorite sustainable fashion brand: Pansy, thanks to their ethical and organic cotton robes that come in cozy earth tones

Favorite KYPRIS product: Body Elixir: Inflorescence

Connect with Erica & Loom 



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